Tagged: loyalty

Ant group will buy Brazilian loyalty

Ant group has clinched a deal to buy a 5% stake in Dotz, a Brazilian loyalty points platform.

Ant group will buy Brazilian loyalty

Dotz and ant group also signed a business cooperation agreement, including exploring new opportunities for digital financial services in Brazil.


Dotz has just launched an initial public offering of about R $815 million (US $146.35 million) and plans to start trading on the Sao Paulo Stock Exchange on May 13.


Dotz’s per share pricing ranges from R 16.2 to R 21.4. If the IPO price is at the top of the range, Dotz’s valuation could be as high as R $3 billion.


Dotz said the deal would depend on the completion of the IPO.


Under the terms of the deal, ant will appoint a senior executive to the Dotz board and co head the company’s strategy committee.


Within 24 months of Dotz’s IPO, ant group also has the option to buy an additional 10% stake in the company.


Dotz was founded nearly 20 years ago and has 20 million active users. In addition to having a loyalty platform, Dotz is also a market and financial start-up.