On June 6, information from the Hong Kong Stock Exchange showed that Nai Xue’s tea had officially passed the Hong Kong Stock Exchange’s listing hearing, and Hey Tea was also preparing for the Hong Kong Stock Exchange’s listing. The enthusiasm of the new tea drinking track extended to the capital market, and the old brand The tea giant Xiang Piao Piao (603711) is quite lonely.
In 2020, Xiangpiaopiao’s operating income fell by 5.46% year-on-year. Xiangpiaopiao explained that it was mainly caused by the epidemic. In fact, Nayuki’s tea, which was hit harder by the epidemic, will increase its operating income by 22.18% in 2020.
In the first quarter of 2021, Xiang Piao Piao’s operating income was 693 million yuan, which was a 60.67% year-on-year increase due to the small impact of last year’s base. In fact, it was significantly lower than the first quarter of 2019 (837 million yuan). The impact of the new crown epidemic has basically dissipated in the background Under the circumstances, Xiang Piao Piao’s business has deteriorated significantly compared to before the epidemic.
This article attempts to answer the following questions:
1. Why did Xiang Piao Piao decline?
2. Xiang Piao Piao is just as simple as losing to Naxue’s tea, hi tea and other new tea drinks?
3. What are Xiang Piao Piao’s self-rescue measures?
4. Does Xiang Piao Piao have a future?