After the heavy snow festival, the forest area of Daxinganling in Heilongjiang Province, the northernmost part of our country, is covered with snow and cold. The frost-free period here is only about 70 days a year. Looking ahead, it has a unique scenery of the North. During the long winter, “winter catching” is an important source of food for people here.
Pan Yucheng, who has more than 1.2 million fans on the short video platform, is a well-known internet celebrity in the Amur forest area, mainly photographing the natural scenery and customs of the forest area. His “Winter Catch” broadcast live on the Internet has reached more than 200,000 views in one day, and his fans have increased by more than 1,000.
Pan Yucheng originally ran a barbecue restaurant in the town, earning more than 2,000 yuan a month, and living a smooth and comfortable life. Four years ago, he accidentally took a small video in the snow. After uploading it to the short video platform, he liked more than 10,000. Once, he posted a video of picking fungus and mushrooms in the Greater Xing’an Mountains forest area. Unexpectedly, some netizens left messages wanting to buy local agricultural products.
Pan Yucheng calculated that opening a barbecue restaurant can make up to 100 yuan a day, and through the online platform, he sold 200 yuan of mountain products at a time. Sending short videos and live broadcasts on the Internet opened a door for him to understand the outside world. So, despite the opposition of his parents, he secretly mortgaged the barbecue booth for 9,000 yuan and used the money to purchase a set of live broadcast equipment.
The unique natural scenery, local customs, and his true and simple style of Daxinganling have made Pan Yucheng’s fans more and more, and Pan Yucheng is more and more willing to devote himself to creating more distinctive content to give back to fans.
In the middle of winter, the temperature in Daxinganling dropped to minus 30 degrees Celsius. Pan Yucheng and his three partners spent more than 20 days on the riverside 10 kilometers away from Amur Town, using more than 500 ice blocks from the glacier to build An igloo of more than 20 square meters was built.
In this igloo, there are ice tables and ice beds. Pan Yucheng also has hot pot and barbecue in the igloo, attracting many fans to watch online. When the live broadcast reached Xing’s head, Pan Yucheng took off his clothes and jumped into the glacier in a short sleeve to show netizens the scene of fetching ice from the glacier. This made his father feel very distressed.
In Pan Yucheng’s eyes, treasures are hidden everywhere in the Greater Xing’an Mountains. He walked into the depths of the woods and showed netizens the production environment and picking process of agaric, mushrooms, and birch velvet. These original mountain products have not been sold smoothly in the past many years. Everyone has to wait for the bosses who come outside to collect the mountain products to come and sell them. The pricing power is all in the hands of the purchaser, and the boss has the final say.
Since Pan Yucheng started live broadcasting and short videos on the Internet, he can sell these special agricultural products directly on the market. The chaga velvet that used to be less than 5 yuan can now be sold for more than 100 yuan per catty. This year, Pan Yucheng sold local agricultural products through short videos, and the cumulative sales exceeded 1 million yuan. The parents also changed from the original incomprehension to a good helper for packing and shipping.
At 6 o’clock in the afternoon, a lantern was lit outside the igloo, and Pan Yucheng welcomed a group of fans who came to experience the igloo. He prepared the ingredients in advance and wanted everyone to have a steaming hot pot in this exquisite igloo. .
One-tenth become an Internet celebrity
Amur Forestry Bureau has a coup for economic development!
In the Longhe Forest Farm, 80 kilometers away from Amur Town, in winter, except for the forest management personnel, almost no other people can be seen. He Xiyan and his wife are local forest management personnel and have lived here for more than 20 years. Although the monthly salary of close to 4,000 yuan is not generous, it can still be stable.
Unexpectedly, their daughter suffered from congenital severe cerebral palsy after birth, and medical expenses alone would cost more than 100,000 yuan each year. In order to treat her daughter, the family owed a lot of debts, and the increasingly difficult life made He Xiyan a little unable to lift her head. When the most difficult time, she went out to work for people, shoveled land, and stalked grass, earning 15 to 20 yuan.
In 2014, Daxinganling completely stopped commercial logging, and forest workers who put down their axes and saws mostly rely on picking mountain products and doing odd jobs nearby. Shanhuo can only wait for customers to buy it and cannot sell it at a price. In order to change this dilemma, the Almu Forestry Bureau is determined to seek a new way and began to build the “Great Arctic Global Tourism” plan to develop various scenic spots such as the Arctic Island.
The road in front of He Xiyan’s home is the only way to the scenic spot. Every tourist season, tourists passing by He Xiyan’s home are endless. He Xiyan spotted the opportunity and set up a stall in front of her home to sell the mountain products she picked to tourists. It is much higher than the previous purchasers’ door-to-door acquisitions. Not only did her own mountain products sold out, the enthusiastic He Xiyan also began to help neighboring villagers sell their products. In the peak season, they can sell more than 5,000 yuan in a month.
Driven by Internet celebrities such as Pan Yucheng and He Xiyan, in the cold northern Xinjiang, the Internet celebrity economy has become increasingly hot, attracting many tourists. Everyone’s income has also risen, and each household can increase their income by 20,000 yuan a year. Those with diligent legs and active minds can even earn more than 100,000 yuan throughout the winter.
As night falls, the Internet celebrity entrepreneurship center in the small town of Amur is particularly conspicuous. Every night, this is the most lively place. Live singing, storytelling, and cooking are everywhere. Many of them are forest farm workers and use themselves. The professional advantages of the company play their strengths, and the local specialties and refined products are sold at the same time as the live broadcast.
The Internet celebrities upstairs brought the goods live, and Liu Guixia and his wife sent express delivery downstairs. At the busiest time, they could send more than 300 orders a day, and they didn’t even bother to eat. Those who work on forest fire prevention turned out to go home to rest as soon as the winter entered, and they had almost nothing to do. Seeing that the net celebrities in the small town gradually developed their ability to carry goods, the couple felt that they had discovered a business opportunity and invested nearly 100,000 yuan to open a delivery point.
According to statistics, in 2020, local residents in Amur Town used various online platforms to promote local customs, local customs, and video works of special agricultural products. The amount of dissemination exceeded 300 million. The cumulative sales of agricultural products exceeded 70,000 orders, and the sales exceeded 1,500. Ten thousand yuan, nearly doubled over the same period last year.
In order to support new business formats, activate the consumer market, and expand employment space, the National Development and Reform Commission has jointly issued the “Opinions on Supporting the Healthy Development of New Business Formats and New Models and Activating the Consumer Market to Drive Employment Expansion”. At present, a variety of new business formats and new models emerge in an endless stream. With the characteristics of small size, fast dissemination, low threshold, and massive content, the industry pattern of short video and live broadcast is gradually taking shape. According to the “2020 Short Video Industry Development Analysis Report” issued by the Supervision Center of the State Administration of Radio, Film and Television, China’s short video market was nearly 100.7 billion yuan in 2019. In 2020, my country’s short video users accounted for 87% of the total number of Internet users.
Through short videos and live broadcasts, the villagers in Linhaixueyuan brought great changes in their lives. We hope that more people will be able to master the new means of network communication, help the revitalization of the countryside, and add luster to the wonderful life.