Rip the unspoken rules Ali’s first war

Ali faces a critical turning point.

Imagine that in the winter five years ago, Ali and the State Administration for Industry and Commerce made a head-on and ended with a dramatic open suspense film.

This time, I am afraid it will not be so easy.

Everything is different from five years ago.


On January 23, 2015, the State Administration for Industry and Commerce released the “Targeted Monitoring Results of Online Traded Commodities in the Second Half of 2014”, which stated that Taobao’s authenticity rate was only 37.25%.

This stick stabbed the hornet’s nest.

At 14:00 on January 27th, Taobao published “The Voice of a Post-80s Taobao Shop Xiaoer” on its official Weibo, using the genius of the shop Xiaoer to write directly.

The attitude of the State Administration for Industry and Commerce is worth pondering.

Take a look at the report at the time.

At 22:00 on the evening of January 27, the State Administration for Industry and Commerce responded to the “Taobao genuine product rate of 37.25%”, stating that the standards were unified and the third party was entrusted to monitor. Targeted monitoring is an important work method to assess market risks and warn of illegal operations.

On the morning of January 28th, the State Administration for Industry and Commerce published the “White Paper on Administrative Guidance to Alibaba Group” on its official website, pointing out that Alibaba platforms have lax access control, poor product information review, and chaotic management of sales behavior. Five major problems, including flaws in credit evaluation and inadequate control of internal staff, use an idiom to raise the carbuncle legacy.

The State Administration for Industry and Commerce has a strict attitude, and Taobao does not recognize it at all. At 14:00 on the same day, Taobao issued a statement stating that Liu Hongliang, the director of the Internet Supervision Department, had improper procedures and emotional enforcement, and decided to file a formal complaint with the State Administration for Industry and Commerce.

It’s so unusual to be so tense, torn and to point at a specific official.

On January 29, the Ministry of Commerce and Xinhua News Agency ended. The Ministry of Commerce held a press conference. Spokesperson Shen Danyang said that the State Administration for Industry and Commerce notified the online shopping targeted monitoring report for the second half of 2014, and related companies raised objections. The Ministry of Commerce paid close attention to this issue. Shen Danyang expressed that it would increase the efforts to rectify e-commerce. Xinhua News Agency detailed the nine major pain points of China’s e-commerce, and pointed it directly at Taobao.

On the same day, Taobao merchants questioned it. The results of the random inspection by the State Administration for Industry and Commerce: There are no fakes, please let us understand. Xiaoer and merchants are Ali’s related groups, and behind this is Ali’s attitude.

There are several rounds of battle back and forth on the bright side, and long-term undercurrents surging from behind. The State Administration for Industry and Commerce even said Ali was arrogant.

Jack Ma’s attitude left room for change, expressing his willingness to crack down on fakes. The fakes were not caused by Taobao, but he was destined to bear grievances and responsibilities.

When Ali fought against industry and commerce, the stock price evaporated tens of billions of dollars, and American lawyers encouraged a class action lawsuit against BABA.

The capital market is very important. Industry and Commerce hinted that they wanted to announce it a long time ago, taking into account Ali’s listing needs. After the publication of the white paper, Ali’s stock price plummeted, triggering a class action lawsuit. But Ali’s attitude is like this, is it tolerable or unbearable? But what about American class actions?

After that, it turned round and turned sharply.

At 18:00 on January 28, 2015, the State Administration for Industry and Commerce website deleted the “White Paper on Administrative Guidance to Alibaba Group”, and the link to the original text could not be opened the next day.

On January 30, 2015, Director Zhang Mao of the State Administration for Industry and Commerce met with Ma Yun. One party expressed cooperation with the government in cracking down on counterfeiting. The spokesperson of the other party introduced the administrative guidance carried out by the State Administration for Industry and Commerce on Alibaba Group. The White Paper on Administrative Guidance Work is the meeting record of the symposium, not a white paper, and the record has no legal effect.

In the Great Reconciliation of the Century, the people who eat melons were shocked that the melon fell to the ground.

This reconciliation revealed a lot of weird auras. Ali was so tough with an unusual background, and he could still retreat from the cusp of the storm. At that time, China and some people really needed Ali, and Ali had a certain truth, but he was also confident.

What about the business side? The white paper is very weird. Take a ferry. The white paper is another name for an important document or report officially published by the government or parliament with a white cover. As an official document, it represents the government’s position, paying attention to clear facts, clear position, standardized writing, concise writing, and no literary color. Even the white paper can be turned into a meeting record, which is simply unclear.

The propaganda of industry and commerce is probably targeted.

At that time, Liu Hongliang, Director of the Market Regulation Department of the State Administration for Industry and Commerce, who was at the center of the vortex, cut into China’s e-commerce field very early, and was scooped up by all kinds of skins, even including in the symposium repeatedly emphasizing that his annual salary is not as high as that of others. Up.

How about Liu Hongliang? No treatment, no promotion, and still doing familiar things.

Relevant departments are closely watching, Ali’s strength, and deep throats from all walks of life, and the dissatisfaction of relevant departments has been revealed.

The final result is that the provincial bureau cuts in, one is to carry a pot, and the other is that everyone is more familiar and cooperation is smoother.

On March 29, 2017, Zhejiang Administration for Industry and Commerce and Alibaba Group signed a deepening strategic cooperation agreement to jointly launch the “Alibaba Big Data Interactive Platform for Industry and Commerce”, which became the implementation of the “Regarding Strengthening the Fight against Infringement of Intellectual Property Rights and Manufacturing and Selling Counterfeit and Inferior Products under the New Situation Work Opinions” specific actions.

This is a huge event. In hindsight, it is nonsense to elevate what was then to a new stage of the rule of law, the victory of the market economy, and so on. It’s just the first round of the game.

Sometimes, let the bullet fly for a while before you know what it means.

1 Response

  1. Ellen says:

    Although Huawei did not name Ali by name, it is enough to present the aspirations of the industry, break the window, break any unspoken rules, and also form an atmosphere of mutual supervision in the industry.

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