The association caused by a cup of milk tea…

On social platforms, Cha Yanyue Se has always been “good people” on the Internet, and hot searches on Weibo have continued. Two days ago, Cha Yanyue Se, who had not been out of Changsha, finally opened its first store in Wuhan. The queue was over 8 hours, the take-out errand fee was 100 yuan, the original price of a cup of milk tea was about 16 yuan, and the scalper fried to 150 cups…

Netizens ridiculed that a cup of milk tea plus 150 would have to wait for the high-speed rail to go directly to Changsha. The local netizens in Changsha retorted that no, no, we also have to line up to buy tea in Changsha.


Tea beauty in Changsha
It doesn’t matter how delicious the tea is and it’s worth waiting in line for 8 hours. After all, everyone’s taste is different. Some people think it’s worth the money after queuing, and some people think it’s just that.

The beauty of tea has become an iconic specialty in Changsha, and it has become a bonus item of the city’s economy.
Just like roast duck in Beijing, many people have heard of it, and those who actually went to Quanjude to eat may not say so. Even if they eat Dadong roast duck or Huajia Yiyuan, some people do not like the taste of roast duck. But such a famous specialty, if you have a chance, do you have to taste it?

“Independence in cold autumn, go north of Xiangjiang River, Orange Island.” After three thousand years, the name and site of the city have not changed. It has been called “Hometown of Qu Jia”, “Famous City of Chu and Han Dynasty”, and “Xiaoxiang Zhusi”. These are no longer enough.
“Take a trip to the high-speed rail for a cup of milk tea”, “line up for a plate of crayfish for a day”… In recent years, a group of Internet celebrity gourmet restaurants represented by tea Yanyue, super Wenheyou, etc. have allowed Changsha to “suck fans” countless.
In the era of short videos, scenic foods may become popular due to a short video and become a new “punch-in place”. Changsha is obviously the beneficiary. TikTok’s city image short video has ranked among the top ten in the country, hundreds of Changsha foods and fun recommendations on Xiaohongshu with more than one million hits… have all become Changsha’s excellent urban marketing.

In recent years, Changsha has been awarded the “Cultural Capital of East Asia” and has become the only world “Media Art Capital” in the country. The communication and marketing attributes of the cultural industry cannot be underestimated. By using new media communication methods and taking advantage of the “city + media” collaboration, Changsha has done a good job of urban marketing integrating culture and tourism.

After the epidemic, the domestic tourism industry ushered in an outbreak on the National Day and Mid-Autumn Festival. Everyone has been holding back for half a year.
Statistics show that during the 8-day National Day holiday this year, Changsha received 7,930,400 tourists; the railway passenger traffic during the Golden Week ranks fifth in the country, second only to Beijing, Shanghai, Guangzhou and Shenzhen; domestic hotel reservations rank among the top ten for the first time; the subway even places an order The daily passenger volume exceeds 2 million trips to a new high…
Visitors who come to Changsha to “check in” lament that this is a fashionable and trendy city with profound cultural heritage.
The wonderful presentation of various new fusion business forms such as art, fireworks, interactive games and live broadcast of Internet celebrities into the scenic spot has caused a “chemical reaction” in Changsha’s cultural and tourism industry.
In the age of traffic, no city wants to be anonymous.
What’s more, in the television era, Changsha, where programs such as “Happy Camp”, “Super Girl Voice”, and “Everyday Upward” were born, firmly occupied a lot of TV viewers in the country.

Second-tier cities compete for outlets
As the provincial capital, Changsha City’s economic performance in the 1980s was not outstanding, but latecomers were the top ones. The GDP value rose from 1.685 billion yuan in 1978 to 1.157.4 billion yuan in 2019, an increase of 685 times.

In 2019, Changsha ranked 16th in the country with a total GDP of 1,157.4 billion, and has been among the “Tillion GDP Club” for three consecutive years. Under the impact of the 2020 epidemic, Changsha’s GDP in the first three quarters also reached 868.99 billion yuan, ranking 15th in the country.

As a low-cost housing area in cities across the country, Changsha has not only low housing prices but also relatively average housing prices in various urban areas. This has long been sorely disappointed by netizens. According to the “Report on the Housing Price-to-income Ratio of 50 Typical Cities in China in 2019” released by Shanghai E-House Real Estate Research Institute, Changsha is the “bottom” with a housing price-to-income ratio of 6.4 and is the only city in the 50 cities with a housing price-to-income ratio of less than 7.

In recent years, the “population battle” in second-tier cities has repeatedly rushed into the public eye. From the talent introduction plan to the opening of the settlement policy, to the housing subsidy, the cities are fighting hard with real money.
It is true that Changsha, as the provincial capital, has a resident population of only 8.3945 million in 2019. Its population size is relatively small compared to the second-tier cities of Wuhan, Chengdu, Zhengzhou, and Xi’an with populations exceeding 10 million.
However, the average annual net inflow of permanent residents in Changsha in the past four years has been above 200,000, second only to Shenzhen, Guangzhou, Hangzhou and Xi’an.

Population migration is not only the result of economic and social development, but also a key element of economic and social development.
The population migration in China has gone from the “peacock flying southeast” to the return to the central and western regions after 2010, and then the re-gathering and return of the population of Guangdong and Zhejiang to the central and western regions in recent years. From the urban perspective, the population that has gathered in Guangdong and Zhejiang in recent years is mainly in the metropolitan area, while the population returning to the central and western regions is also mainly concentrated in big cities.
Recreation is Changsha’s first vertical label, and “punch-in internet celebrity land” allows Changsha’s advantages to flow.
In the competition for industry outlets, all cities spare no effort. In the promotion of urban marketing or investment promotion, they will choose some focused or more advantageous industries to expand their voice. In the past 5 years, Changsha has cultivated 140 industrial Internet and intelligent manufacturing pilot demonstration enterprises at all levels, 14 provincial-level intelligent manufacturing system integrators, 13 platforms have been listed in the provincial industrial Internet platform construction plan, and 17 projects have been listed in Hunan 100 landmark projects of the province’s “Digital New Infrastructure”.
Live delivery of goods is popular in Hangzhou, community group buying is starting to war in Wuhan, Hefei has invested heavily in the introduction of new energy vehicle companies, and Changsha has relied on the Internet celebrity brand to go out of the circle.

The audience likes to hear about it, just like netizens relishing in participating in the competition for Ding Zhen from various cultural and tourism departments. What it shows is that it is alive.

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