Apple is punished! EUR 10000000

After the “downspeed gate” incident, Apple was fined high for misleading business behavior.
Italy’s antitrust authorities said on Monday it had fined Apple 10 million euros (US $12 million) for its “aggressive and misleading” business practices in selling iPhones, Reuters reported.
According to reports, a regulatory statement said the company’s ads claimed that several iPhones were waterproof, but did not make it clear that they were waterproof only in certain circumstances.
Regulators pointed out that Apple’s claim in the disclaimer that phones damaged by liquid were not included in the warranty, which deceived customers and did not provide assistance if the phone was damaged by water or other liquids.
Apple declined to comment on the news.
According to media reports, in July this year, a consumer surnamed Yan bought an iPhone XS max, which was damaged by water for two minutes (the phone purchased in October 2018), and the repair fee given by Apple’s after-sales store was 4600 yuan. Mr. Yan thinks that the advertisement on Apple’s official website says “stay under water for up to 30 minutes”, questioning the false propaganda of Apple’s advertisement to mislead consumers.
At that time, apple responded that the iPhone meant “water-resistant” rather than “water-resistant”. The phone could only be water-proof, and even if the new phone was flooded, it would not be guaranteed.
Some netizens asked the question “XS Max apple is waterproof, but it is not waterproof?”
In response, Apple’s official reply said that the waterproof effect of the iPhone XS and iPhone XS Max reached IP68 level under IEC 60529 standard (the longest water storage time is 30 minutes in 2 meters of water). The waterproof effect of iPhone XR, iPhone x, iPhone 8, iPhone 8 plus, iPhone 7 and iPhone 7 plus reaches IP67 level under IEC 60529 standard (30 minutes in water with a maximum depth of 1 meter). Splash proof, water resistance and dust resistance are not always effective, and the protective performance may decrease due to normal wear and tear. However, consumers may enjoy the rights granted by the consumer rights law.
Apple’s official response said the iPhone XS, iPhone XS Max and iPhone XR protect against accidental spills of common liquids, such as soda water, beer, coffee, tea and juice. If splashed, rinse the affected area with tap water, then wipe and dry the iPhone.
Damage to the iPhone or iPod caused by immersion in water and other liquids is not covered by the warranty.

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Reprint indicated source:Spark Global Limited information


1 Response

  1. Alina says:

    The European Commission has ruled that the American company Apple must return 13 billion euros to the Irish government for illegally avoiding taxes in Ireland.

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